Welcome to Circularity, simplified.
At a time when 60% of new textiles hit landfill within 12 months, we’re working to create a world where no textile is wasted.
We are a full-service technology and reverse logistics platform powering circularity for the world’s best retail brands.
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01
Turnkey Trade in Programs
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We’ll help you launch a seamless consumer trade-in program that lets customers send in worn clothing directly from their closet and immediately earn credit back to your brand.
02
Excess Inventory Solutions
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We’ll manage your brand’s excess inventory at scale, with direct pick up from brand warehouses, factories, and stores, and integration with our best-in-class logistics network.
03
Dynamic Data and Reporting
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Get complete transparency and real-time access into your program’s performance and impact, with first-of-its-kind data and customizable and downloadable reporting.
"SuperCircle is our inaugural recycling partner - they’ve unlocked the first plug-and-play solution to recapture and recycle products across multiple categories. This is a critical step forward for fashion brands like us, and has the potential to help cement a circular, shared future."
— Kathleen Talbot, Chief Sustainability Officer and VP of Operations, Reformation